GROWTH & MARKETING SUPPORT
Helping agriculture companies navigate growth and the messy challenges that come with it
GROWTH RARELY STALLS FOR ONE REASON
More often, it’s a collection of things that build up over time
Teams Aren’t Aligned
Sales, marketing, and product teams are pulling in different directions
Marketing is Reacting
Marketing is busy executing tactics without a clear strategic direction
Leadership is Stretched
Nobody has room to take on one more thing
Execution Takes Over
Day-to-day demands leave little time for strategic work
I step into situations like these, where growth has stalled, priorities are unclear, or execution is slipping
I help sort it out and move it forward
HOW I HELP
I solve the problems teams are too busy, too close or too deep to fix
What I do
I work with founders, executives and leadership teams on a fractional or project basis to untangle complex growth challenges.
How I Work
I get to the root of what’s holding the business back bring clarity to the situation, and build a practical plan. Then I stay close enough to make it happen.
Where I Help
This might look like:
Getting sales, marketing, product, and leadership teams moving in the same direction.
Turning growth ambitions into clear priorities, plans, and execution.
Clarifying what you're selling, who it's for, and why it matters.
Navigating important communications, from investor conversations to product launches and organizational change.
Helping teams move beyond reactive marketing and focus on strategic, long range plans.
Understanding the North American agriculture market and building a practical path to enter or expand within it.
WAYS I WORK
While I’m flexible to the needs of your business, here are the ways I typically engage:
Strategic Projects
For companies that have a specific project that needs experienced leadership focused execution.
Fractional Support
I integrate into your leadership team on a part-time basis, providing senior-level experience and driving action.
Ongoing Advisory
Ongoing relationships with leaders who need a sounding board, or coaching for junior staff.
WHY I’M EFFECTIVE
I’ve spent my life in and around agriculture, growing up on a farm in Canada, and having spent 20+ years working in the industry.
With experience in companies ranging from from traditional agriculture to agtech, in roles spanning business strategy, senior leadership, marketing, product and commercial execution.
I’ve got a practical understanding of how the industry works, how decisions get made, and what it takes to turn strategy into results.